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Designing Experiments the Automated Way
Designing Experiments the Automated Way
Imagine an industry that is highly technology dependent
Thanks to everyone
who provided feedback after our previous blog regarding the future location for
the LabAutomation conference. Stay tuned
- a decision will
be coming this summer!
Today we're
discussing Design of Experiments, or DOE, and the combination of that technique
with laboratory automation. The LabMan
reached out to a long-time expert in the field, Paul Taylor, Principal
Scientist at Boehringer Ingleheim, to discuss the topic. Paul indicates that DOE as an experimental
approach was developed by Sir Ronald Fisher beginning in 1919 during his work at
the Rothamsted
Experimental Station located at Harpenden,
Hertfordshire, England. In his role there as a statistician he
developed the concept of ANOVA, or Analysis of Variants, which is still used
today to determine which factors in an experiment produce significant effects
and whether the response is linear or non-linear. In 1925 he published Statistical Methods for
Research Workers, followed in 1935 by The Design of Experiments.
DOE is an approach
to optimizing a given experimental operation in an iterative, efficient and
statistically-driven way, by systematically evaluating the impact of individual
experimental variables on the final, measured outcome of the experiment. The approach can be relatively simple for
experiments involving just a few variables, or quite complex for multi-variant
experiments. In all cases, the idea is
to rigorously explore the impact of variables in a well-organized, highly
systematic way that minimizes the number of tests to be run and maximizes the
statistical relevance of the results.
The rub has always
been that it can be a lot of work to do DOE on even a moderately complex
problem. It can take significant time to
design the array, or table of experiments to sufficiently evaluate all the
variables inherent to the problem. This
requires knowledge of both the science involved and experimental statistics -
usually not resident in the same person.
It can then be very tedious and time consuming to run all these
experiments. In some cases, there may
not be enough supply of experimental components (such as reagents) to run all
the desired experiments. In other cases,
experimental components may not be sufficiently stable across the span of time
necessary for a human to complete the entire planned table of experiments. Many, even most scientists will take
intuitive shortcuts rather than go through the DOE tedium. Sometimes this works and other times experimental
blind alleys end up taking as much or more time than a carefully planned DOE
approach would have.
So, we have a
powerful experimental approach that has the disadvantage of being tedious,
computationally intensive, involving laborious setup, and consuming both time
and supplies. It sounds like the ideal
situation for the application of computerized design with automated
execution! Specifically, for
chemical/biochemical experiments, there are now many choices of automated
liquid handling systems that can assume the tedium and complexity of executing
a DOE array of experiments, and can do so in a fast and miniaturized way. Computerized power for designing a DOE array
of experiments and analyzing the results certainly exists. As Paul points out, the key is then in
linking the two into a package that intuitively appeals to the scientist.
Several technology
providers have taken a stab at this.
Paul has spent a good deal of time working with and helping to develop
the Automated
Assay Optimization (AAO) package sold by Beckman Coulter for their Biomek
FX. Symyx has developed Lab Execution software for chemical process
optimization using their Benchtop System.
Others have developed "home-grown" versions of similar
approaches. Paul feels that for such
systems to be successful, they must be capable of translating experimental
inquiry in the way a scientist would think to the physical and practical
reality of automated system execution.
This would basically involve an automated system capable of reading a
scientist-generated table of experimental parameters together with a range for
each parameter, and translating that into a series of automated methods for
exploring the response range for each parameter.
If you want a deeper
introduction to DOE, sign up for the ALA
short course on the topic at the next LabAutomation conference!
Until next time,
Domo Arigato, Mr. Roboto
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New location for LabAutomation?
New location for LabAutomation?
Imagine an industry that is highly technology dependent
Let me begin this blog by saying that we want your feedback! You
may not know it, but you can post comments to this or any LabMan blog by
clicking on "add comment" at the bottom of each post. In this case, we're discussing future
locations for the LabAutomation conference, so if you have an opinion, please
post a comment! Don't wait and grouse
when the conference ends up in a place you don't like!
For those not involved with conference planning, it may be
surprising to learn that conference venues are planned 3 to 5 years out. To get a specific place at a specific time of
year, you have to get into the que early. So, the ALA is now going through that planning
process for the LabAutomation 2011 and beyond dates. To demystify this process, The Lab Man talked
to Brenda Dreier, the ALA
Director of Event Management and to Dr. Jim Sterling, the current ALA president. Brenda related the history of LabAutomation
venues. The conference began in 1998 in San Diego, at the
Sheraton Harbor Island Hotel. By 2000
the conference had outgrown that facility, and moved to the Palm Springs Convention
Center.
Growth and pending construction caused the conference to move to the San Jose Convention Center
in 2004 and 2005, and then back to Palm
Springs in the years since. The conference continues to grow, so what
venue will be appropriate by 2011?
Jim pointed out several factors in the pending choice. The end of January time slot is both
traditional and beneficial. It's the
beginning of the budget year for many attendees, so travel funds may be more
available. It's also the beginning of
the fiscal year for many of the conference exhibitors, so they are eager to get
the year started with a bang, including new product announcements. The ALA
has always had a tradition of inviting attendees to take a break from the
winter, come to a warm, inviting climate and experience an excellent conference
along with mingling with colleagues while enjoying some good food and beverage. All of these factors have helped the
conference achieve the current level of success, and it's not wise to mess with
winning formulas. That means choosing
among cities with warm climates and available facilities in January. Brenda indicates those cities under
consideration include Palm Springs, San Diego, Anaheim, Long Beach, Phoenix and
Los Angeles.
Unlike some conferences, the ALA tends to stay in a location for multiple
years. Multi-year agreements lower the
cost and those savings that can be passed on to attendees and exhibitors. The ALA has
been able to keep room cost below $200/night during peak demand time in Palm Springs. This practice also lets attendees become familiar
with both the convention center and the surrounding locale, so time can be
spent more productively. Keeping with
this practice, the venue chosen for 2011 will also be the conference site for
2012 and 2013.
What specific factors influence the choice? Obviously, your feedback counts (hint!). From a physical standpoint, the conference
requires a convention center large enough to accommodate anticipated growth,
but also not so large as to dwarf the event.
Attendees like to shuttle back and forth between talks and the exhibit
floor, so that needs to be a convenient walk.
Exhibitors need sufficient space and pre-conference time for setup. There must be adequate numbers of right-sized
rooms for both podium sessions and the extensive short course program. Enough hotel rooms should be available within
reasonable walking or shuttle distance.
The city itself must be easily accessible by air, given that conference
attendees come from all around the country and world. Ideally, there would be a local scientific
presence to encourage walk-in attendance.
And, naturally, the finances have to be right.
The timeframe for this decision is June of this year. So, if you have an opinion, please post a
comment!
Until next time,
Domo Arigato, Mr. Roboto
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Innovation and Change at LabAutomation2008
Innovation and Change at LabAutomation2008
Imagine an industry that is highly technology dependent
Once again the LabAutomation conference has provided many of
us with a welcome respite from winter and a chance to feel young again amidst
the populace of Palm Springs! Our technical field and the conference continue
to grow and thrive! This year saw a
record attendance of 4670 from some 40 countries. The event continued the tradition of
presenting the top 100 podium presentations on laboratory automation, as well
as 189 posters, 18 short courses and 21 industry-sponsored workshops. It has truly become an event with more to
offer than one can absorb, so a return visit is almost mandatory to stay
abreast of new developments.
Speaking of new developments, the acquisition of Velocity 11
by Agilent was announced at the opening evening (sponsored by V11). Thus continues the recent trend previously
noted by The Lab Man of consolidation among the vendor community. The Agilent spokesman indicated that his
company was very glad to be entering the laboratory automation market and I'm
sure that feeling is shared among the user community. Those who have been around as long as The Lab
Man will remember, however, that Agilent in its former incarnation as Hewlett Packard
was for a while a laboratory automation player with its Automated Chemical
Systems line of products, including the ORCA robot. What comes around goes around! Change is often circular.
Even though the prevailing trend in the vendor community is
one of consolidation, there are still many new providers entering the
market. The ALA continued its program to support and
highlight new companies via Innovation AveNEW, which provided booth space to
eight startup companies. It should be
noted that Velocity 11 got their jumpstart years ago when the conference provided
them such a booth, so this program does pay dividends to our community. Innovation is what these young companies are
all about, as clearly shown by the fact that two of the three New Product
Awards (NPA) went to very young companies.
The NPA winners were:
Qiagen,
for their QIAsymphony, a highly integrated and user friendly bench top
workstation aimed at the DNA and RNA purification and amplification
market. The device is highly modular to
allow ease of reconfiguration for a broad application range.
Viaflow,
for their Vision Pipetting System, a handheld pipette system that
finally brings these devices into the wireless and iPod age. It has a very familiar scroll-wheel type
control, a full color display for menus and images, and an optional Bluetooth
interface for data transfer.
Formulatrix,
for The Formulator, a next-generation automated liquid handler using a
microfluidic chip to measure and dispense discrete volumes of liquid. The chip has 96 outputs and two metering
chambers of 0.2 and 3.0 microliters volume.
The ALA's recognition of
innovation is not limited to the exhibit floor.
The $10,000 Innovation Award is given each year to the presenter best demonstrating
vision, originality, seminal technology, applications and strategies. That award went to James Landers, Ph.D., University of Virginia, for his podium presentation,
"A Simplified Microfluidic Device for Ultrafast Genetic Analysis
With Sample-In/Answer-Out Capability: Application to T-cell Lymphoma
Diagnosis." The ALA offers full travel support awards to
students presenting posters and a $1000 award is given to the top student
poster. This year the winner was Nicole
Tolan, Michigan State University,
for her poster titled, "Development of a
High-Throughput Microfluidic Array for Detecting Multiple Metabolites From Blood Components to Determine Drug Efficacy and Mechanisms of Action".
Other
quick impressions:
The Lab
Man found it fascinating to watch the mind of a Nobel Laureate, Dr. K. Barry
Sharpless, at work during his plenary address.
Dr. Henry
Chesbrough, University of California, Berkley,
spoke about changes in the path to innovation and praised the efforts in that
regard of Stanford University as the "2nd most prestigious academic
institution in California".
Riding a
Segway is not only fun, but a real education in how original thinking can lead
to devices that are engineered in new and amazingly simple and intuitive
ways.
The
visiting FIRST students (see previous blog) were an amazingly enthusiastic and bright
bunch. We read much about the demise of
high-technology education in our country, but you certainly wouldn't know it
talking to these kids!
Please
check out the podcasts recorded "live" on the exhibit floor at the
conference! And PLEASE enter some
comments to let The Lab Man know how he's doing!
Until next time,
Domo Arigato, Mr. Roboto
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Teaching Microplates New Tricks
Teaching Microplates New Tricks
Imagine an industry that is highly technology dependent
The microplate has been around as
a 96 well molded tray of "test tubes" since the 1950's, when John
Liner at the Linbro Company produced a vacuum formed
version. The format concept was
originally developed in early 1951 by Dr. G. Takatsky
of the N.P.H. in Hungary,
where he machined multi-well plates in acrylic for use in Virolgy
and Serology testing, which involved multiple serial dilutions. By the early 1960's the NIH was getting
heavily involved in Rubella vaccine testing, and an NIH investigator, Dr. John
Sever, recognized the microplate concept as a way to
mechanize this testing. He and Frank Cooke,
of Cooke Engineering, set about to refine the concept, eventually leading to an
injection-molded, polystyrene 96-well plate - the style essentially still with
us today. Production began in 1965 and
Cooke was granted a patent for the microplate and
trademark for the name Microtiter by 1968. Shortly thereafter, Dynatech
acquired Cooke Labs. Dynatech
and Data Packaging Corp. formed a joint venture called CoStar,
which was acquired by Corning
in 1993. If you'd like to read a
detailed history, visit this
website assembled by Roy Manns, or read the paper
by Tom Astel in JALA Vol 5,
Issue 6.
So, other than a bit of nostalgia, what is The Lab Man
getting at? Well, the fact that most of
the microplates being used today are still made of
injected molded polystyrene. Certainly
the process is much better controlled and standardized than in 1965. Plates are available in higher density
formats, and different colors and opacities.
You can even buy very sophisticated plates from Corning with an optical biosensor imbedded in
the bottom of each well. But the basic
building material is still polypropylene!
This is an era of exotic plastics!
We build airplanes out of carbon fibers.
Nanotubes are all the rage. Surely there are now interesting options
available to improve on Cooke's original (and apparently good) choice of
polystyrene over 40 years ago? To ask
this question, we talked to Lane Niels, a guru and consultant in the field
of Assay Biophysics, about new developments in microplate
material science.
Lane points
out that polystyrene was initially chosen for its clarity, hardness, rigidity
and ability to be injected molded. It
was also considered to present a largely inert surface, but it was able to be derivatized in a relatively controlled way. While polystyrene still proves to be an
excellent material, we now understand a lot more about surfaces and biochemical
interactions. No plastic is truly inert
in all situations. Conversely, true
inertness would be a disadvantage in promoting some biochemical interactions. So we can look at the characteristics of
various new plastics and make educated choices.
In Lane's
opinion, a material likely to become more popular is Cyclo-Olefin
Copolymer (COC). You can read about the
plastics technical specifications here. What makes it interesting for microplate use? COC
appears to be more inert and is more hydrophobic than polystyrene. Inertness is influenced not only by the
chemical structure of the polymer, but also by the process used to initiate the
polymerization process. Polystyrene
polymerization is activated using strong oxidizing agents, such as stannous
ion. Industrial grade oxidizing reagents
can often leave behind a minute trace residue of heavy metals, which can affect
certain binding assays (i.e. Ca+ binding), especially when working in very low
volumes. Lane has reviewed published
studies where such binding assays worked fine in typical 96-well volumes, but
didn't perform well at lower volumes.
The polymerization process for COC is activated thermally, which is much
less likely to result in any unwanted chemical residue. COC can be radicalized using gas plasma to
facilitate surface derivatization. It has similar rigidity to polystyrene, so COC
microplates can be made to be very flat, with very
flat well bottoms if desired.
If you want
to experiment, ask your local med (not mad) chemist to cook up some COC for
you! Or, if you'd rather avoid
interacting with synthetic chemists, COC plates are available from various
vendors, such as the Beckman Chemlib microplates or those from Aurora Biotechnologies.
Until next time,
Domo Arigato, Mr. Roboto
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Microsoft a player in Bioinformatics?
There are always rumors floating around about what next market segment
Microsoft will explore
There are always rumors floating around about what next
market segment Microsoft will explore.
Will Microsoft take on Google?
Will Microsoft develop an iPhone-like device? Will Microsoft become a dominant force in bioinformatics? Wait a minute, bioinformatics? That’s hardly the same realm as search
engines or consumer communications, but it does appear to be a field that
Microsoft is interested in. Take a look
at the web site for their Cambridge,
U.K. research lab, and you’ll see Computational Biology listed as one of
the areas of interest. A check of their
job openings shows that they are hiring people with bioinformatics
backgrounds. So, can we expect someday
for a release of “MS Bioinformatics Suite” or have the annoying Clippy
animation ask if we need help processing DNA sequence data? Probably not, but there is no doubt that
Microsoft has noticed that life sciences related computation is a growing field
and doesn’t want to be left out. To
that end, they were key in forming the BioIT
Alliance, a collaborative group consisting of Microsoft and various life
science technology providers.
To learn more about the BioIT alliance, The LabMan spoke
to Rudy Potenzone, Industry Technology Strategist for Microsoft. Rudy indicates that the BioIT alliance was
formed in the middle of 2006 to promote a greater level of partnership among
providers of bioinformatics tools and to inform them about new technology
developments at Microsoft. Member
companies include those focused solely on bioinformatics software as well as
laboratory equipment companies whose products include control or data processing
software. The common link is the development
of software-containing products aimed at the life sciences market. Microsoft feels that its core Office
products, such as Excel and Word, have long been intertwined with many
bioinformatics software applications.
New developments involving and following Vista and Office 2007 will
transform those products significantly, so Microsoft felt it was essential to
educate bioinformatics providers about their new technology directions.
There is no cost for a company to become a member of the
BioIT Alliance. The relationship is
essentially a co-marketing agreement between a member company and
Microsoft. There are opportunities for
members to attend various workshops, seminars and discussion groups focused on
the use of various tools or future developments. Sharing of ideas and applications among members is
encouraged. Rudy says that members
often see the use of Microsoft tools in ways they haven’t previous envisioned,
such as integrating the Vista workflow foundation with the control of robotic
devices. One recent project with
Alliance member Scripps Research Institute involved building a collaborative
molecular environment (CME) client-based tool that lets researchers share 3-D
information via Microsoft Office SharePoint Server 2007 and Vista.
Rudy expects that soon we’ll begin to see bioinformatics
products emerge that take advantage new Microsoft capabilities, and ideally
this will provide the structure for many more products to be linked in ways
that were not possible or just too difficult in the past. He mentioned that Thermo-Fisher has recently
announced that it has established a working relationship with Microsoft
aimed at developing next-generation laboratory knowledge management, based on
open guided by NIST
and the SAFE consortium for
electronic signatures. The ultimate
goal is better information flow among scientists to accelerate the rate of
scientific discovery and development.
The LabMan knows from experience that standards and
interoperability don’t happen overnight or by chance, but only as the result of
a lot of dedicated effort. The
constructive support of an industry heavyweight such as Microsoft may help
encourage wider adoption and move efforts ahead faster. That can’t be a bad thing, if done
well.
Thanks to Velocity 11 for sponsoring this months
blog!
Until next time,
Domo Arigato, Mr. Roboto
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Dean Kamen talks about technology education and FIRST
Dean Kamen talks about technology education and FIRST
According to a recent note in the EETimes, Americans have been losing
interest in EE
According to a recent
note in the EETimes, some are theorizing that American students have been
losing interest in electrical engineering because the dramatic technological
advances in electronics have had the unintended consequence of making
electronics less accessible to curious young minds. How many of you became interested in technology via various
tinkering opportunities as a youngster.
One person who has been actively trying to address this situation is
Dean Kamen, the inventor of the Segway Human Transport Device. Dean has established an organization called FIRST (For Inspiration and Recognition of
Science and Technology). The mission of
FIRST is to inspire young people to be science and technology leaders, by
engaging them in exciting mentor-based programs that build science, engineering
and technology skills, that inspire innovation, and that foster well-rounded
life capabilities including self-confidence, communication and
leadership.
Although Kamen may be best known among the general public
for his work on the Segway, his background is as an entrepreneur and inventor
of numerous biomedical devices, including the first portable insulin pump for
diabetics. He holds over 440 U.S.
patents and his accomplishments were recognized in 2000 when he was awarded the
National Medal of Technology by President Clinton. In 1989 he founded FIRST as a way to get high school age students
interested in and excited about science and technology. The approach is to give teams of students
the task of creating robotic devices and placing those teams with their creations
into competitions that Kamen seeks to make as exciting for the students as a
high school football or basketball game.
From the first competition involving 28 teams in a New Hampshire high
school gym, the program has grown to involve over 100,000 students from all
around the world, and will host it's 2008 championship competition in 2008 in
the Georgia Dome.
FIRST promotes the ethos of Gracious Professionalism, a
way of doing things that encourages high-quality work, emphasizes the value of
others, and respects individuals and the community. Gracious professionals learn and compete like crazy, but treat
one another with respect and kindness in the process. Key to making this happen is mentoring from volunteers from the
field of science and engineering, as well as financial support from industry
and technical organizations. To this
end, the ALA has agreed to become a financial sponsor of FIRST. To contribute to the mentoring process, the
ALA has invited two of the elite FIRST teams of students to attend
LabAutomation 2008, where they will display their robotic creations and have
the opportunity to mingle with professionals from our field of endeavor.
We come from a profession where "proof is in the
data", and there is some real data available to show the impact of
FIRST. Recently, Brandeis University's
Center for Youth and Communities conducted an independent,
retrospective survey of FIRST Robotics Competition participants and
compared results to a group of non-FIRST students with similar backgrounds and
academic experiences, including math and science. They found among other things, that FIRST students were more than
twice as likely to expect to pursue a career in science and technology, and
nearly 4 times as likely to expect to pursue a career specifically in
engineering.
Paul Gudonis, the president of FIRST will be a closing
plenary speaker at LabAutomation 2008, and will talk about the organization and
the concept of Gracious Professionalism.
The Lab Man will certainly be there to listen with interest, and hopes
that many of you will be there as well.
Take the opportunity to chat with the high school teams and consider for
yourself whether FIRST is something that you and/or your organization should be
involved with.
Post a comment and let us know if you're supportive of this
ALA initiative!
Until next time,
Domo Arigato, Mr. Roboto
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Vision Systems Evaluate Behavior
Vision Systems Evaluate Behavior
Imagine an industry that is highly technology dependent
Vision systems have been around a long time in laboratory
automation, and before that in industrial automation. The Lab Man remembers in the late 80's watching a video made by
Gary Kramer (NIST) where he attached a then-small camera to the bottom of a Zymate
robot arm to film the robots-eye view of an automated process. The video nearly induced motion sickness
among the audience! The purpose wasn't
just fun, but to develop visual error-checking mechanisms in the robot
interface to a Hewlett-Packard autosampler.
Since then, robot-guiding machine vision has been used in a number of
colony-picking robot applications, such as the Genetix
QPIX, but has never really become a common component for guiding or
checking movements in laboratory robotic systems.
With the growth of PC-based computing power and the decrease
in the cost and size of CCD or CMOS imaging devices, image-based detection has
become common in High
Content Screening and molecular pathology. Some of these applications track visual
events over the course of time rather than just one static image, capturing up
to 30 images per second, which equates to immense amounts of data. Recently The Lab Man came across an
application of vision systems and innovative software that is facilitating a
completely new way to log and analyze something that has been of interest for a
long time - animal behavior. To learn
more, we talked to Dr. Lucas Noldus, founder and CEO of Noldus Information Technology in
the Netherlands. They're involved in a number of efforts to analyze animal or
human behavior using vision systems and novel software, including the
evaluation of human expression and body language, and the analysis of animal
gait patterns to identify locomotor defects.
The application that caught the "vision" of The
Lab Man was the analysis of mouse or rat behavior as the phenotypic expression
of the animals genotype, and subsequently evaluating how that behavior varies
as the result of disease, surgical treatment, drug treatment or genetic variation. Dr. Noldus points out that pharmacologists
and neuroscientists have a long history of devising mechanisms to stimulate and
log mouse behavior, usually based on fixed sensors in a special enclosure
designed to evaluate activity or locomotion.
This has provided a rather single-dimension insight into very complex
behavior and it was often hard to separate behavior as a response to the unique
and stressful test surroundings vs. behavior due to drug or disease. Noldus supposed that it would be much better
to evaluate changes in animal behavior as they occurred in their regular
"home" without the overt intrusion of sensors or devices. Home for a laboratory mouse means their home
cage, complete with familiar water, food and bedding.
To accomplish this "low intrusion" behavioral
analysis, one must be able to observe and log very subtle changes in animal
behavior that may occur in the home cage environment, such as types of body
postures, body motions, interactions with other animals and interactions with
their environment. Vision systems allow
the capture of raw data with enough resolution and detail to observe such
subtle behaviors. Noldus has designed
home animal cages that unobtrusively incorporate a wide field video camera to
capture this data. He and his colleagues
then needed to develop software that was capable of isolating and logging
subtle behaviors. This required two
breakthroughs. In the past, image
analysis has required relatively static environments, with stationary test
objects and clean, simple, high contrast and reproducible backgrounds to ensure
reliable isolation of the test subject image.
However, home cage environments present a very dynamic image situation,
with bedding, substrate and perhaps food scattered around in ever-changing
patterns. The animal itself moves
around and may appear differently at various times or angles due to spots or
fur texture. So Noldus developed
dynamic subtraction algorithms to allow their image analysis software to
isolate and monitor the test animals image over long periods of time in the
midst of a dynamic environment.
Secondly, they developed software tools to track multiple points on the
contour of the animal to get a more accurate analysis of various behaviors beyond
just simple locomotion and position in space.
This software all runs easily on a typical, high-end
PC. In fact, Noldus has designed a
high-throughput version where one CPU is used to acquire data from four cage
modules. Dozens of these can be
networked together to automate an entire animal facility.
For those of you who like to visualize, go to this
web page to view some interesting video clips of this technology in
action. And be aware, as you sit at
your desk doing this, that a vision system may be evaluating your behavior
pattern!
Until next time,
Domo Arigato, Mr. Roboto
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Is Your Industry Going Hollywood?
Is Your Industry Going Hollywood?
Imagine an industry that is highly technology dependent
Imagine an industry that is highly technology
dependent. In fact, the creative use of new technology gave birth to this
industry and the ongoing evolution of technology continues to have a profound
impact. This industry is also totally dependent on a constant stream of
creativity, new ideas and intellectual property. As this industry
matured, it realized that effective marketing and sales efforts could
significantly increase the success of its products. So this industry
became dominated by large companies that were vertically integrated all the way
from the beginning of the IP creative process through marketing, distribution
and final point-of-sales. As these megaliths matured, they needed increasingly
larger revenue streams to keep their growth rate high, and so they became more
and more dependent on "blockbuster" products and the associated
marketing to maintain that growth. The creative process suffered, as only
products with perceived "blockbuster" potential got advanced, even
though everyone acknowledged that it was very hard to predict what products
would be a "blockbuster". So those involved in the creative
process grew frustrated, and some left to work for younger, smaller companies
that were focused only on the creative process, and which typically contracted
with the large, megalithic companies for marketing and sales of their
products. Eventually, the large megalithic companies became so
ineffective at the creative process that they got out of that business, ceding
that portion of the business to the small, creative companies, and focusing on
what they were good at - marketing, sales and distribution. And to
accompany the many small, IP-creating companies an equal number of small, young
technology companies sprung up, for after all, the industry was and is still
very technology driven.
Sound a bit
like your industry? Well, I'm describing the motion picture industry, but
the same scenario at various stages of evolution can be seen across many
industries. This was the subject of a recent article by
Liam Bernal in The Scientist, entitled "Why Pharma Must go
Hollywood". In short, Bernal proposes that the pharma industry is
going and must go through this same evolution. It's a fascinating read
and in light of that premise, I thought it would be interesting to ponder the
evolution of laboratory automation should this scenario come to pass. To
assist in this pondering, I enlisted Charles R. Powell, Chief Commercial
Officer of Aurora Biotechnologies. Charles has a well rounded past,
having spent many years in the lab automation product division of Beckman
Coulter as well as the investment banking industry with CIBC Oppenheimer where
he focused on the biotech and pharma industry.
Charles points out that the current pharma model of
automated drug discovery is based on the need to generate a large number of
leads, to feed multiple therapeutic programs, hopefully eventually resulting in
multiple new chemical entities hitting the market each year. The
automation and informatics infrastructure needed to support and sustain such an
approach is considerable, taking a good amount of money and time to develop and
support. If, on the other hand, drug discovery were all done via many
small biotechs, Charles feels that such companies would not likely be willing
to make a similar financial investment in large infrastructure, nor would their
program even require an infrastructure of that size. Perhaps more
importantly, though, they would not be able to afford the time required to
develop and implement a complicated infrastructure. Their corporate time
frames are short and they have to be focused on generating science and IP
rather than on building an infrastructure that may not pay off for many
years.
Charles
notes that you can already see examples of the pharma "Hollywood"
model today, it's just not gone 100% that direction. Today, over a quarter of the products of the top 20 pharma
companies are the result of in-licensed compounds. He refers to this
movement as the "democratization" of drug
discovery. Naturally, small drug discovery companies still need to
do sophisticated science and still value technology that offered productivity
improvements, although perhaps on a more personal scale. In this model, Charles thinks it'll be increasingly
important to provide scientists with tools and consumables which allow them to
"ask and answer" the same types of scientific questions that are
explored in big pharma, but without the presence of large, expensive
infrastructure. You could envision this being addressed via more
pre-packaging of experimental tools. For instance, microplates sold
already spotted with appropriate amounts of test compounds together with
homogenous assay reagents provided at the proper concentration. A basic
liquid handling device and plate reader would be all that was needed to support
a moderate throughput screening effort.
The Lab Man would also point out that such a distributed
R&D model would only increase the challenge of sharing data. This
will heighten the need for products like ELN's that adhere to common standards
of data interchange and offer organizations templates for data and terminology
that multiple parties can agree upon.
How would this model affect the development of laboratory
automation products? Charles speculates there would probably more
outsourcing of areas of product development because with the de-emphasis on
"big infrastructure" products, it'll be harder to sustain the need
for continuous internal presence of certain types of expertise. Even
large technology providers like Beckman-Coulter already practice this. In
a way, this is just like Hollywood, where a small creative studio outsources
special effects work to another company, who may in turn outsource work to
model makers or computer graphics specialists. They all come together as
a team for a specific project, but then go their separate ways when the project
is done. If the "buying" players, i.e. pharma/biotech, are
smaller and more decentralized, then the technology providing players also have
to minimize their infrastructure investment and become more nimble.
If this
sounds like a more uncertain and less stable environment all around, you're
right. Ask people in the movie industry, or even those who work now for
very young biotech companies. Innovation is
driven by the need of all the small players to differentiate themselves, to
stand out of the pack. Presumably in the "Hollywood" model,
innovative companies would find each other and team up on a project basis,
resulting in the periodic sensational product like occasionally comes out of
Hollywood - something like the Lion King. Where would R&D money come
from? The large Pharma's would still be out there doing marketing, sales
and distribution, just like the current large Hollywood studios. They
would probably be the primary source of funding for projects out amongst the
collection of small R&D biotech's, along with private and public investment
money.
So, is your industry "going Hollywood"? Are
you ready?
As you read this, The Lab Man is in the Kashmir Himalaya,
seeking enlightenment for yet more future blogs. Namaste! Keep reading!
Please comment!
Domo Arigato, Mr. Roboto
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